About Rives Consult

Launching Medical Device Companies in the US

We're not advisors. We're an extension of your team to get results. Our goal is to help you successfully launch and gain traction in the US marketplace. To do this, we have to execute, meet with your customers, go to your trade shows, and guide you through some of the challenges in the US healthcare system, including regulatory, reimbursement, and sales distribution.

Our Story

Welcome to Rives Consult, founded by Rives Bird, a seasoned entrepreneur with extensive experience in the medical device industry. Our mission is to bridge the gap for engineers, clinicians, and scientists as they transition from concept to commercialization.

What began as a one-person operation has evolved into a trusted partner for both domestic and international companies, offering comprehensive services designed to simplify the complexities of bringing medical devices to market in the US. Rives Consult is an extension of your company. We are here to execute on your behalf, not simply be advisors. Let us help you overcome the challenges of commercialization with confidence.

Meet The Team

Rives Bird

Founder & President

With over 25 years of experience in the medical device industry, Rives provides executive management, fractional CEO, and clinical affairs consulting services to small and startup life science companies. We will help you navigate regulatory pathways, raise capital, and strategically grow your business in the U.S. market.

Jane Shen

EVP, Clinical Affairs

Dr. Shen brings over two decades of experience in healthcare innovation, clinical trials, and strategic leadership. Her leadership roles include: Founder and President of ALTs Consulting; President and Board Member of BIORG, Inc.; and Chief Strategy Officer for Wake Forest Institute for Regenerative Medicine. Her extensive experience in CRO management brings an added value to Rives Consult clients.

Azita Hedayati

Director, Regulatory Affairs

Prior to working at Rives Consult, Azita was Sr. Quality Systems Program Manager at Medtronic and Sr. Director of Regulatory Affairs and Quality Assurance at eVent Medical. With over 25 years experience in regulatory affairs and extensive work with the FDA, Azita makes it much easier for Rives clients successfully get cleared to market, providing clear guidance on the regulatory process.